I'm a cynical man, so perhaps I'm a little biased in my reply. I think the public image portion of an enrichment program is almost of more importance than the actual benefits of the program. Why? Because if the public doesn't care about the zoo, they're not going to invest in it so that improvements can be made. As a society, we're extremely apathetic about anything that doesn't immediately impact US, as such, it's important to show how it may impact them personally to get any kind of interest.
How forthright should a zoo be about it... as forthright as needed to get the result desired.
![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png)
timeasmymeasure
no subject
Date: 2006-12-15 02:32 pm (UTC)I think the public image portion of an enrichment program is almost of more importance than the actual benefits of the program. Why? Because if the public doesn't care about the zoo, they're not going to invest in it so that improvements can be made. As a society, we're extremely apathetic about anything that doesn't immediately impact US, as such, it's important to show how it may impact them personally to get any kind of interest.
How forthright should a zoo be about it... as forthright as needed to get the result desired.